The role of supplemental or extension barcodes You will need one of these two formats for almost everything in the retail world, the exceptions to this rule are what we’ll cover in the rest of this article. Where can you get an affordable UPC or EAN? Right ( HERE) One is not better than the other, they are simply used in different geographical areas. The UPC is primarily used in the USA & Canada, the EAN was invented a couple years later and is used everywhere else globally. Why are there two and not one? Because the people that invented it (originally for groceries) had no clue it would explode in popularity as it did and expand to cover all retail items.
These two formats are also known as GTINs (Global Trade Item Numbers), a newer simpler naming structure being used these days. These unique numbers and barcode graphics are what the retail world uses to unique identify retail items in every retailer on earth. The UPC and EAN barcodes were created in the early 1970’s by the UCC (Uniform Code Council) now known as GS1. This generally takes the form of a UPC or EAN barcode, for books stores that means an ISBN. However, many retailers, especially larger ones really do prefer their vendors to have their items barcoded.
But what about if you want to get your book into retailers? The answer is maybe, you don’t technically need it and many stores operate without them. If your only means of distribution is selling direct to consumers online through your website, and at trade shows, the answer is no. It can really depend on where you’re selling your wares.
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